Lorio Wealth Management’s Privacy Policy

At Lorio Wealth Management, we take your data and privacy seriously. While we have an overview below, as an Investment Advisor Representative (IAR) of LPL Financial LLC, we encourage you to go straight to the source here: https://www.lpl.com/disclosures/privacy-security/online-privacy-policy.html.

How Do We Collect Personal Information

  • From you. We may collect personal information and other information that you voluntarily provide when taking certain actions, such as when you use our Services, register with LPL Financial online, interact with our affiliated Advisors, sign up for newsletters, or otherwise communicate with us.
  • From devices you use when you interact with us online. This includes information collected through our Services and automatically from devices you use to connect to our Services. For more information about this, please see our “Cookies and similar technologies” section below. 
  • From third parties and publicly available sources. This includes personal information we collect from other public sources including, but not limited to, websites that enable social sharing, social media sites, and from our Service Providers, Third Parties, vendors and suppliers, our affiliates, or other individuals and businesses.
  • From you in person. This includes information you may give one of our Advisors if you meet with them in person.

Types of Personal Information We May Collect From You

Depending on how you interact with us and our Services, we may collect the following information:

  • Contact Information such as name, email address, zip code, phone number, and home address.
  • Biographical and Identifying Information such as date of birth, location, and Social Security Number.
  • Financial Information such as your income, investment preferences, accounts with us and other financial institutions, as well as other financial details.
  • Health Information you voluntarily provide to us such as medical or disability information.
  • Internet Usage Information such as browsing history, search history, information regarding your interaction with our online services or advertisements, IP address, browser type, log files, recorded sessions, and clickstream data.
  • Device information. Such as browser or device model and settings, operating system, and unique identifiers, and the version of the app you’re using.
  • Inferences such as inferences drawn from any of the personal information we collect to better understand your preferences. 
  • Account Information such as information you provide when you create an account, like username and password. 
  • Transaction and Trading Information such as trading activity, holdings information, and information needed to complete your transactions or otherwise provide our products and services, such as your bank account information, and your transaction history.

If you submit any personal information relating to other people to us, such as information about other account holders or beneficiaries, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.

How We May Use Your Personal Information

We may use information you provide us through our online services to: 

  • Provide, market, and develop our products and services. LPL Financial collects information to provide our services, maintain our websites and mobile applications, and better understand the interests of our clients and investors who use our services and products.
  • Process transactions and administer your account. We may use your information to process your transactions and requests, and offer our products and services that may be of interest to you, such as for your financial planning.
  • To process your employment application. We may use your information to process employment applications, including verifying statements made on your application (e.g., credit and employment history), performing background and credit checks.
  • Communicate with you. We may use your information to respond to your inquiries and send you communications regarding our products and services.
  • Develop new products and services and quality assurance. We may use personal information to study, develop, and improve our products and services. We may also aggregate, anonymize, and/or de-identify personal information we collect and use it for any purpose, including product development and improvement activities.
  • Security and fraud prevention. We may use personal information to monitor, detect, and prevent fraud and improper or illegal activity. It may also be used to investigate any suspected fraud, harassment, or other violations of any law, rule, or regulation, the terms, rules or policies of our online services, or the rights of third parties, or to investigate any suspected conduct which we deem improper. We may also use it to enforce our Terms of Use and any other agreements between you and LPL Financial.
  • Verify your identity and verify our records. We may use personal information to verify your identity for the purposes of responding to a request regarding your personal information that you make. This information may also be used to verify our own records for accuracy.
  • Debugging and Performance of Systems. We may use your personal information to secure our online services including our network and websites and to debug our online services. We may also use it to diagnose problems and ensure that our online services function properly, make our online services easier and more convenient to use, and otherwise administer our online services.
  • Comply with law. We may use personal information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigation.
  • Internal business purposes. We may use personal information for our internal business purposes, such as data analysis, audits, and enhancing our Services. We may also use inferences drawn from personal information to create a profile reflecting your preferences so we can tailor our Services to you.
  • In accordance with our financial services Consumer Privacy Notice and to Enforce Our Terms of Use and Any Other Agreements. We may use your information in the ways indicated in our LPL Consumer Privacy Notice and to enforce our Terms of Use and any other agreements.

How We Disclose Personal Information

We may disclose personal information in the following ways:

  • LPL Affiliates. LPL may disclose personal information with LPL Affiliates for the purposes described in this Privacy Policy. Consumers who visit LPL Affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.
  • Service Providers. We may provide personal information to vendors, contractors, business and service partners, or other third parties who provide services to us including data storage firms, payment companies, technology suppliers, technology services, customer service, risk solution providers, analysis firms, fraud prevention companies, advertisers, marketers, and others.
  • Collaborators and Advisors. We may disclose personal information with collaborators with whom we jointly develop or promote our services, such as our Advisors.
  • Government, regulatory, or law enforcement agencies. We reserve the right to disclose your information to respond to valid information requests from government authorities and judicial requests, to investigate potential fraud, or where otherwise required by law. We may disclose your personal information where we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements or to protect the safety, rights, or property of ourselves and others and to exercise, establish, or defend our legal rights.
  • At your direction. We may disclose your personal information at your direction or with your consent.
  • Other financial institutions. If you are an Advisor, we and our partners may sell your personal information to other financial institutions for those financial institutions’ own marketing efforts and purposes. 
  • Aggregate Data. We may disclose your personal information in an aggregated or non-identifying form or otherwise in a form that cannot reasonably be used to identify you.
  • In connection with a merger, acquisition, or business transfer. If LPL sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a reorganization, merger, or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), LPL may transfer or disclose your information to the party or parties involved in the transaction as part of that transaction.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

We take your data and privacy very seriously. If you wish to learn more, visit our Privacy Policy.

Securities and advisory services offered through LPL Financial, member FINRA/SIPC. LPL Financial is not affiliated with Lorio Wealth Management. Check the background of this firm on FINRA’s BrokerCheck and LPL’s Financial Form CRS.